Developed by Hair Stylist

Hendrik Thijsen created ĕtique to support the style and designs of his NYC clients.

Science Meets Nature

Combining the best of science and nature, ĕtique delivers high performance formulas for all hair textures.

Made in France

Designed in New York and made in France, the line fuses the best of both worlds.

Products

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High performance hair treatment serum

$49.00

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ĕtique simply authentique kit

$110 ($130 Value)

Includes:
Ultra-hydrating hair cleanse
Weightless conditioner
High performance hair treatment serum

Our Story

Combining the best of science and nature, ĕtique delivers high performance formulas for all hair textures and types, building a foundation for healthy, nourished and beautiful hair.

Created by stylist Hendrik Thijsen

Hendrik Thijsen trained in Paris. Today, he has an extensive portfolio of clients in New York City.

Hendrik was challenged to find the right products to support the style and designs of his clients. Not satisfied with what was available, he created ĕtique.

Products that work for all hair types. A line that is not only developed to enhance styling, but to improve the health of the hair after each use.

Carefully crafted with a signature blend of select ingredients combined with sensorial fragrances chosen to care for hair, the small range of carefully developed, nurturing formulas help restore the health and natural beauty of hair.

Designed in New York and made in France, the line fuses the best of both worlds: the New York City lifestyle with French quality.

Discover why ĕtique’s pioneering unique blends ensure exceptional results.

Client Reviews

"The products are magical. The shampoo made my hair feel like never before. The conditioner and the serum made the blow dry amazing- not quite a Hendrik but closer than I ever came. I love the smells too. Bravo Hendrik!!!!!”

Diana

“I used the three ĕtique products twice this week . I’m in love. My hair is softer, more controlled, easier to blow out straight, and shinier...and the gentle fragrances hit the perfect notes. Your many years of hard work and fortitude has produced a great product.”

Susie

“My hair looks and feels fantastic. My hair is usually dry and difficult to style. With ĕtique, my hair is soft and shiny, and I am able to style it with just the hair dryer.”

Angelina

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